GROWTH + TRANSFORMATION
Realizing ambitious transformation agendas. For example…
Piloting a luxury car-sharing platform for America’s classic auto brand.
Shifting an audio streamer into adjacent categories with new products, services, features, and offerings.
Developing a moonshot strategy for increasing the representation of Black engineers at the world’s leading tech companies.
Establishing the strategy and vision for bringing leading-edge tech in the food service space to the market.
BRAND MARKETING
Launching global brands into market. For example…
Running the creative development, production, and flighting of global advertising campaigns for the world’s largest airline.
Establishing a thought leadership platform covering the major consumer shifts in money, marketing, and consumers’ relationship with each.
Repositioning a men’s grooming brand to go beyond its California heritage to tackle the international market.
Defining the value proposition and brand strategy for the world’s biggest film & television streamer.
PRODUCT DEVELOPMENT
Meeting emerging consumer needs through new offerings. For example…
Extending the world’s largest and best known spirits brands into new formats, new flavors, and international markets.
Designing and developing a line of all-natural, high-end frozen vegetables.
Extending an established energy drink franchise into the cola space.
Developing a DTC oral care offering for kids and their parents.
Appearances
Coming up: SPC Impact - April 2025, SXSW London - June 2025
Pop Tech Conference Keynote, October 2024
Sustainable Brands Conference Keynote, September 2024
How AI can be Embraced, Rather than Feared, by Creatives, AdAge, May 2024
Bringing AI Optimism to Creative Work, C2 Montreal, May 2024
Antiheroes in the Boardroom, Quartz, September 2021
Fighting Empathy Amnesia, AdAge, July 2020
Fast Company Innovation Festival Mentor, October 2020
Critical Nonsense, SYLVAIN weekly podcast, co-creator & co-host